Blaze is a simulation social media company focused on building communities and fostering meaningful relationships by bringing together adults from diverse backgrounds.

The Blaze logo mock-up design is an illustrative approach, featuring two flames to create a lowercase b, inspired by the target audience's preference for nature and real-world concepts. The Bouba Round typeface complements the fluid nature of the word mark, while the italic design enhances visual engagement and quirky nature of the company values.

Visual market research was crucial to understand Blaze's industry scope, competition, and target audience preferences. The lowercase letter, muted colors, and negative space are implemented to connect with visual market research. The Blaze logo embodies the company's mission and core values, promoting unity and collaboration. The warm palette, with red and orange as primary colors, connects with Blaze's tone and personality.